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Mkt 495 Takeaways

  • Learned how to create and implement effective social media strategies tailored to target audiences and business goals.

  • Gained hands-on experience with content planning, creation, and scheduling across platforms like Instagram, Facebook, LinkedIn, and X (Twitter).

  • Analyzed social media metrics to evaluate campaign performance and optimize engagement using tools like Hootsuite and Cloud Campaign.

  • Explored influencer marketing, brand voice development, and community management to build strong online relationships.

  • Understood the importance of staying up to date with platform algorithms, trends, and ethical considerations in digital marketing.

Group Recommendations

Recommendations for Sydney Marriott

  • I recommend Sydney for her creativity and design skills—she always brought visually engaging ideas to life, especially when working on social content and mockups.

  • Sydney was a strong communicator and an encouraging team member, always open to collaboration and feedback to improve the final product.

Recommendations for Alyssa Ganci

  • Alyssa was a natural leader in our group projects, often taking the initiative to organize tasks and keep us on track. I recommend him for any role that values accountability and strategic execution.

  • sHe also brought a sharp analytical perspective to our campaign planning, ensuring our ideas were backed by strong rationale and metrics.

Recommendations for Peter Liberatore

  • Peter consistently contributed thoughtful insights and was always willing to help refine ideas or support others in their tasks. I recommend him for his reliability and teamwork.

  • His understanding of audience engagement and branding helped guide many of our decisions and made a real difference in our final deliverables.

Recommendations for Alec fahs

  • Alec brought hands-on experience from her internship and applied it to our class projects, particularly with content creation, influencer strategy, and campaign development.

  • he stayed organized and detail-oriented throughout the semester, contributing original and well-researched ideas that elevated our group work.

Letter of Recs (coming soon)

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